💰 Merchant Prompt Ideas
Use these prompts as creative starting points when generating merchants.
Each one suggests a campaign phase and a merchant concept to help shape the shop’s personality, inventory, and place in your world.
Early Campaign Merchants
- A cheerful general store owner in a frontier town who stocks a little of everything but nothing fancy.
- A temple healer selling blessed remedies and basic divine supplies to travelers passing through.
- A retired adventurer running a modest blacksmith shop, forging gear from salvaged materials.
- A roadside herbalist whose cures are trusted by locals but viewed with suspicion by outsiders.
- A tanner working from a market stall who takes obvious pride in the durability of her wares.
Established Campaign Merchants
- A well-connected jeweler whose private collection is only shown to clients who earn his trust.
- A bowyer and fletcher partnership supplying ammunition and ranged weapons to a regional militia.
- An enchanter operating from a tower study, offering rare consumables at prices that reflect the risk of making them.
- A dark temple vendor dealing in shadowy reagents and cursed trinkets behind a veil of religious ceremony.
- A weaponsmith whose forge runs day and night to fill contracts for a mercenary company.
Late Campaign Merchants
- An apothecary whose shelves hold remedies for ailments that most healers have never even diagnosed.
- A blacksmith and enchanter who collaborate on commissioned weapons worthy of legendary wielders.
- A temple quartermaster outfitting a holy order for a crusade, offering steep discounts to proven allies of the faith.
- A reclusive alchemist willing to part with her most volatile creations — for the right price.
Story-Driven Wildcards
- A general store whose cheerful exterior hides a back room stocked with contraband and stolen goods.
- A traveling merchant whose cart appears at crossroads with inventory that seems tailored to whoever finds it.